Short answer
Windows 10 Extended Security Updates are sold per device, per year. Microsoft lists $61 per device for Year One through Volume Licensing and says the price doubles every consecutive year, to a maximum of three. Coverage is cumulative, so joining at Year Two means paying for Year One too. Bridge with ESU when a device has a short, fixed remaining life; replace it when the bridge runs past a year.
Key facts
- Microsoft lists organisational ESU at $61 per device for Year One in Volume Licensing, and says the price doubles every consecutive year, to a maximum of three.
- ESU is cumulative and sold by the year: buy in Year Two and you pay for Year One as well, and partial periods such as six months are not sold.
- The minimum purchase is one licence, and an enrolled organisation PC can get updates for at most three years after Windows 10 end of support on 14 Oct 2025.
- A device must be running Windows 10 version 22H2 to install updates from the ESU program.
- Technical support is not included. ESU covers licence activation, installation and regressions in the update itself, and nothing beyond that.
- ESU is included at no additional cost for Windows 10 virtual machines in Windows 365, Azure Virtual Desktop and Azure virtual machines.
By Uniqcli Team
Windows 10 Extended Security Updates cost $61 per device for Year 1 and $122 per device for Year 2. Year 3 is reported to double again to roughly $244 per device, closing the program. These are the organizational figures. One provenance note, because it governs every date below: Microsoft publishes the Year One price, the rule that it doubles every consecutive year to a maximum of three, and that Year One starts in November 2025 — it does not publish a closing date for each coverage year, so the Year 1 close of October 13, 2026 and the Year 2 close of October 12, 2027 used throughout this page are derived from the October 14, 2025 end-of-support date rather than quoted from Microsoft. The consumer track is separate and runs on its own clock: Microsoft now publishes an end date of October 12, 2027 for it, reached at no additional cost by syncing PC settings, for 1,000 Microsoft Rewards points, or by a one-time $30 purchase covering up to ten devices.
One enrollment rule governs everything else on this page: coverage years are cumulative rather than à la carte. An organization that did not buy Year 1 cannot enroll in Year 2 at the Year 2 price — it must purchase Year 1 retroactively, for a window that has already elapsed, and then pay Year 2 on top. Entering the program at Year 2 therefore costs $61 + $122 = $183 per device. That is the same $183 an organization that enrolled on time pays across the two years, so waiting does not defer the bill; it buys twelve fewer months of patching for identical money.
The figures above are published and fixed through the program's end. What is not fixed is the other half of the comparison — the cost of replacing the device instead — and that half has moved sharply in 2026 on memory pricing. This page covers the pricing structure, the enrollment paths, the crossover logic and the Windows 11 hardware baseline that decides which machines even have a choice. It does not publish Uniqcli pricing for the licensing itself: ESU is a licensing line sourced through US distribution, and the terms in force are confirmed on the quote on the day it is issued.
The pricing structure, year by year
Windows 10 standard support ended on October 14, 2025. Everything after that date is the paid Extended Security Updates program, priced per device per coverage year and delivering security updates only — no feature updates, no quality fixes beyond security, and no change to the hardware constraints that may be the reason a machine cannot move in the first place.
Year 1 covers October 14, 2025 through October 13, 2026 at $61 per device. Year 2 covers October 14, 2026 through October 12, 2027 at $122 per device — exactly double. Year 3 is reported to double once more, to roughly $244 per device, running through October 2028; treat that figure as reported rather than confirmed and validate it against a current licensing quote before it enters a budget line. The full three-year stack at those figures is $427 per device, or $42,700 for a hundred machines.
The doubling is deliberate rather than incidental. The program is designed to be a tolerable one-year cost, an uncomfortable two-year one, and an obviously bad three-year one, so that the cheapest path through it is the one that ends soonest. The budgeting error that follows from missing this is modelling ESU as a flat annual line item — the same number every cycle — which makes a Year 3 renewal look defensible right up to the moment someone adds the three years together.
The retroactive rule, and why waiting is not cheaper
The rule most often missed in planning is that Year 2 cannot be purchased on its own. An organization that skipped Year 1 must buy it retroactively — paying for coverage over a period that has already passed — before it can enroll in Year 2. There is no route into the program at the current year's price alone.
The arithmetic per hundred devices makes the point. A fleet that enrolled on time paid $6,100 for Year 1 and pays $12,200 for Year 2: $18,300 across two years, patched throughout. A fleet that waited and enrolls in October 2026 pays $6,100 retroactively plus $12,200 for Year 2: the same $18,300, for one year of forward coverage, having spent the previous twelve months receiving no security updates at all.
The planning consequence is that 'decide later' is not a cost-avoidance strategy for any device that will still be running Windows 10 after the deadline. It is only a real option for devices that will be retired or migrated before coverage is needed — which is a scheduling decision that has to be made and funded, not assumed.
Consumer ESU runs to October 12, 2027
The consumer program is a separate track on its own clock, and it is not the one-year bridge it was first announced as. Microsoft's consumer ESU page now states that enrollment stays open until the program ends on October 12, 2027, and that all three enrollment routes carry coverage to that same date: at no additional cost when PC settings are synced, for 1,000 Microsoft Rewards points, or as a one-time $30 purchase. One consumer license covers up to ten devices.
For an organization this matters mainly at the edges of the estate: personally-owned laptops that reach corporate resources, contractor machines, home-office devices that were never enrolled in management, and small-site equipment bought outside the standard procurement path. Those devices do not appear on an organizational ESU invoice and will not be caught by a licensing review, which is exactly why they are the ones still running unpatched in November.
Treat that half of the estate as an access-policy question rather than a licensing one. The consumer route patches a machine; it does not manage it, report on it, or bring it inside the controls the organization is assessed against — and it stops entirely on October 12, 2027. The decision available for an unmanaged device is whether it keeps its access, gets migrated, or gets replaced.
How organizations enroll, and how it is quoted
Organizational ESU is bought as a licensing item through the usual volume-licensing or cloud-solution-provider routes rather than as a per-machine consumer purchase, and the path chosen carries its own terms and device-management prerequisites. Confirm eligibility and the enrollment mechanics before budgeting a renewal, because the requirements are not identical across paths and an assumption made in a spreadsheet is not an entitlement.
Continuity is the operational detail worth protecting. A gap between coverage years leaves a device unsupported and unpatched during the lapse — an exposure with no ESU price attached to it, because there is no ESU coverage in force. Renewals are therefore worth aligning to the coverage year boundaries rather than to whatever the local purchasing calendar happens to be.
Because ESU is licensing, it is sourced through US distribution rather than held in stock, and it can be quoted on the same document as the hardware and services it sits alongside — replacement endpoints for the devices that fail the crossover, and the imaging, staging, deployment and certified disposition work that a refresh wave actually requires. Uniqcli does not publish licensing prices on this page; the current program terms and the specific figures are confirmed on the quote on the day it is issued.
When ESU beats a refresh, and when it does not
ESU is the cheaper answer when a device has genuine remaining service life, when it is pinned to an application or contract with a defined end date, and when the bridge is short — one year, occasionally two. It is the wrong answer for a device already on a refresh schedule, for a low-value endpoint where a replacement costs less than a couple of years of coverage, and for anything handling regulated data where 'patched but out of support' is not a posture the organization's obligations will accept at any price.
Build the crossover at the device-class level rather than fleet-wide. Standard office laptops, mobile workstations, fixed-function kiosks and field units carry different replacement costs and different tolerances, so a single organization-wide ESU-versus-refresh number will be wrong for most of the machines it is applied to. And run each class against the full remaining program, not just the coming year — a device that clears the threshold for Year 2 but would fail it in Year 3 needs its refresh funded now rather than deferred into a budget cycle that will inherit a doubled fee.
One input has changed enough to require rebuilding a model that was sound six months ago. The ESU column is published and fixed; the replacement column is not. TrendForce's March 31, 2026 guidance called for conventional DRAM contract prices up 58-63% quarter over quarter and NAND up 70-75% in Q2 2026, and its July 3, 2026 release confirms the surge carried into Q3 at a further 13-18% on DRAM and 10-15% on NAND — moderating, but still rising, as AI server demand keeps supply tight. Gartner's full-year 2026 forecast has DRAM up 125% and NAND up 234%. Every replacement machine carries memory, so the refresh figure in any current model needs to come from a live quote rather than from a 2025 price.
The Windows 11 hardware bar decides who has a choice
Whether ESU is even the relevant question for a given machine depends on the successor operating system's baseline. Windows 11 requires TPM 2.0, a supported 64-bit processor, and Secure Boot, alongside minimum memory and storage. A machine that meets all of that can be migrated and never needs an ESU line at all; a machine that cannot is either bridged or replaced.
TPM 2.0 is the most common blocker on paper and the most commonly misread one in practice. A great many business-class machines already have a TPM 2.0 module that is simply disabled in firmware, so a 'no TPM detected' result from an inventory sweep is often a settings problem rather than a hardware wall. Checking that before writing a device off is the single highest-return step in a Windows 10 audit, because it moves machines out of the buy column at no hardware cost.
That yields four buckets rather than two: upgrade in place, upgrade after a firmware change, bridge with ESU, or replace. Counting them is what turns an open-ended 'we need to refresh everything' into a costed decision — and it is the document that the ESU budget, the hardware quote and the deployment schedule all hang from.
Key takeaways
- Organizational Windows 10 ESU costs $61 per device for Year 1 (through October 13, 2026) and $122 for Year 2 (October 14, 2026 to October 12, 2027); Year 3 is reported at roughly $244 through October 2028.
- Coverage years are cumulative: Year 2 cannot be bought alone, so entering late costs $61 retroactive plus $122 — $183 per device, or $18,300 per hundred machines.
- Waiting does not save money. An on-time fleet and a late fleet both pay $183 per device across the two years; only one of them was patched during the first year.
- Consumer ESU is a separate track ending October 12, 2027 — free with PC settings sync, 1,000 Microsoft Rewards points, or a one-time $30 purchase covering up to ten devices — and it patches a machine without managing it, so unmanaged and personally-owned Windows 10 devices stay an access-policy decision rather than a licensing one.
- Build the ESU-versus-refresh crossover per device class and against live hardware quotes — TrendForce guided DRAM contract prices up 58-63% quarter over quarter for Q2 2026 and a further 13-18% for Q3 in its July 3, 2026 release.
- Windows 11 requires TPM 2.0, a supported 64-bit CPU and Secure Boot; TPM 2.0 is frequently present but disabled in firmware, so check settings before writing a machine off as ineligible.
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Frequently asked
- How much does Windows 10 ESU cost per device?
- For organizations, $61 per device for Year 1 — the twelve months ending October 13, 2026 — and $122 per device for Year 2, covering October 14, 2026 through October 12, 2027. Year 3 is reported to double again to roughly $244 per device, running through October 2028, which would make the full three-year stack $427 per device. Treat the Year 3 figure as reported rather than confirmed and validate it against a current licensing quote before budgeting against it.
- Can we skip Year 1 and enroll directly in Year 2?
- No. ESU coverage years are cumulative, so Year 1 has to be purchased retroactively before Year 2 enrollment is possible — even though that Year 1 window has already elapsed. The practical entry cost at Year 2 is $61 + $122 = $183 per device. Because that equals what an on-time enroller pays across both years, delaying does not reduce the total; it removes twelve months of patching from what the money buys.
- Does consumer Windows 10 ESU continue after October 13, 2026?
- Yes. Microsoft's consumer ESU page now states the program ends on October 12, 2027, and that enrollment stays open until then — at no additional cost when PC settings are synced, for 1,000 Microsoft Rewards points, or as a one-time $30 purchase, with one license covering up to ten devices. It patches a machine without managing it, so for an organization an unmanaged or personally-owned device is still an access and policy question — migrate it, replace it, or decide what it may reach — rather than something a consumer license settles.
- How do organizations buy Windows 10 ESU?
- Through the standard volume-licensing or cloud-solution-provider routes rather than as a per-machine consumer purchase, with eligibility and device-management prerequisites that differ by path — confirm them before budgeting a renewal. Because ESU is a licensing line, it is sourced through US distribution rather than held in stock, and it can be quoted alongside the replacement hardware and the deployment work on a single document. The terms in force are confirmed on the quote on the day it is issued.
- Is ESU cheaper than replacing the device?
- It depends on the device class and on when the replacement would otherwise happen, and the answer has moved in 2026. The ESU side is a published, fixed figure; the replacement side is not — TrendForce guided DRAM contract prices up 58-63% quarter over quarter and NAND up 70-75% for Q2 2026, with a further 13-18% and 10-15% guided for Q3 in its July 3, 2026 release, and Gartner forecasts DRAM up 125% for the full year. Rebuild the crossover per device class against current quotes rather than relying on a model built before those increases.
- What does Windows 11 require, and does every machine need replacing?
- Windows 11 requires TPM 2.0, a supported 64-bit processor and Secure Boot, plus minimum memory and storage. Not every machine needs replacing: many business-class devices already carry a TPM 2.0 module that is disabled in firmware, so an inventory sweep reporting 'no TPM' is frequently a settings problem. Sorting the estate into upgrade, upgrade-after-firmware, bridge and replace buckets before buying anything is what determines the real ESU budget.
- Is Windows 10 ESU free now?
- For consumers, one of the three routes is: Microsoft enrolls a device at no additional cost when PC settings are synced, and the alternatives are 1,000 Microsoft Rewards points or a one-time $30 purchase, all carrying coverage to October 12, 2027. For organizations it is not free — ESU is a paid Volume Licensing line at $61 per device for Year One, doubling each consecutive year. The one exception Microsoft names is Windows 10 virtual machines in Windows 365, Azure Virtual Desktop and Azure virtual machines, where ESU is included at no additional cost.
- Is ESU for Windows 10 worth it?
- It is worth it for a device with a short, defined remaining life — pinned to an application or a contract that ends inside a year or two — and not worth it for a machine already due for replacement. The comparison has one fixed side and one moving side: the ESU figure is published and doubles on a known schedule, while the replacement figure is a live quote that memory pricing has moved sharply through 2026. Build the crossover per device class against a current quote, and run it against the full remaining program rather than only the coming year.
- How long will ESU last for Windows 10?
- For organizations, a maximum of three years after Windows 10 end of support on October 14, 2025, bought one year at a time and cumulatively. The consumer program runs on its own clock and ends October 12, 2027. Neither is open-ended: ESU is a bridge with a published last day, and the planning question is what happens to the device on the far side of it.
Sources
- 1.Microsoft Learn — Extended Security Updates (ESU) program for Windows 10learn.microsoft.com
- 2.Microsoft — Windows 10 Consumer Extended Security Updatesmicrosoft.com
- 3.Microsoft — End of support for Windows 10microsoft.com
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