Uniqcli's Shopify Plus Migration and International Expansion Project

Scope Of Work

Uniqcli successfully spearheaded a comprehensive digital transformation for a global lifestyle clothing brand. This project involved migrating the client's online platform to Shopify Plus, enhancing their digital presence, and expanding their international reach. Making sure to keep the brand focus aligned as it was all about the freedom to live your life your own way, a message that people all over the world are rallying behind

‍

Objectives

• Shopify Plus Migration: To provide an enhanced customer experience and a platform that reflects the brand's growth and ethos.

‍

• International Expansion: Implementing a strategy for global reach, including setting up six warehouses and supporting three different currencies.

‍

• Marketing Strategy and Deployment: Developing a robust marketing strategy to increase brand visibility and customer engagement.

Challenges

‍

• The brand required a sophisticated online platform that could handle increased traffic and provide a seamless user experience.

‍

• Expansion into new international markets necessitated a versatile platform capable of handling diverse operational and logistical challenges.

‍

• The need for a cohesive marketing strategy that could adapt to different regional markets and customer preferences.

‍

Solutions

‍

• Shopify Plus Development: A mobile-first eCommerce website with advanced product filters, wishlists, and improved website speed.

‍

• Content Strategy: A flexible content builder for brand storytelling, allowing each product and news piece to have its unique presentation.

‍

• Global Expansion Support: Integration of logistics and currency support for six warehouses and three different currencies to facilitate international sales and shipping.

‍

• Marketing Strategy Implementation: Utilizing various digital marketing channels, including Facebook, Google, Pinterest, and Snapchat advertising, to reach a broader audience and enhance brand recognition.

Results

• Significant improvements in website performance and customer engagement.

‍

• Successful expansion into new international markets with efficient logistics and currency support.

‍

• Enhanced brand recognition and customer reach through targeted digital marketing campaigns.

‍

• Increased conversion rates and average order values, indicating a positive return on investment.